Brands
Don’t fake it. Stay true.
Authenticity matters
Reality checks help. Help you stay authentic. True. How the brand is perceived, what it represents. Seeing things from the customer’s perspective is what’s helpful, not necessarily from that of our client’s.
Brands should leave their mark, not literally, but you know what I mean (those days should long be over). Your logo should resonate and evoke associations in a person’s mind when it appears. For brands to leave their mark, a corporate design is needed, covering aspects such as office equipment, websites and flyers. We can do that standing on our head.
But you also need stories that explain the essence of your brand. Stories about customers, employees, major and minor products, and that touch every corner of the globe.
