THE TIRE COLOGNE
KENDA stand under one roof
Those who’ve known KENDA as a manufacturer of high-quality bicycle tyres need to catch up. The tyre manufacturer from Taiwan has been making top-quality tyres for cars, trucks and vans for many years, specially developed for the European market. Trade fairs such as THE TIRE COLOGNE are the ideal platform to present their product range to a specialist audience.
Strategy
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Brand identity
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Project management
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Production
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Conception
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Room design & events
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Customer
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Kenda
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Tires
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Designed to perfom
one motto, one mission
The company is consciously tackling the image that it produces “low-cost tyres from the Far East”. This is also reflected in our stand design. Concept, creation and support under one roof. Black-red, CI-compliant, classy and subtle, yet still with all the visual highlights. For example, the stylised road leading straight to the centre of the stand and the flagship of the company: an oversized tyre, modelled true to original specifications with an integrated LED wall for company image films. Systematically-arranged podiums showcase the manufacturer’s current product range, while information desks and seating areas provide ample space for chats and discussions.
Marketing activities at and for the fair
Also from us: Flyers and press kits, a film about KENDA’s activities, produced from existing material.
