Augmented reality

What it’s all about!

Augment Reality in action

Definition, features and applications: an overview

AR, VR and MR are commonly used terms – but they are often confused, mixed up or misunderstood. Here we unravel the meanings. Starting with augmented reality!

Augmented reality – enhancing the real world

Augmented reality – enhancing the real world

Augmented reality is a technology that enhances the real world with digital information, in three dimensions and in real time. This information may be in the form of texts, videos, animations or 3D objects. The live camera image on a smartphone or tablet is supplemented with virtual elements that appear on the display. Instead of consuming in a passive way, users become active – and this opens up entirely new possibilities for marketing, sales and trading!

Marker-based AR

Option 1: Marker-based AR

Markers are visual triggers that are identified by the camera of the mobile device and activate the display of the additional virtual information. Markers can vary widely and may take the form of pictures, icons, graphics in a brochure, labels on a component or other small objects.

WACKER Automotive AR

Option 2: Markerless AR

Markerless AR works without the addition of visual markers. In this case, the camera on the smartphone or tablet starts by capturing and identifying the surface structure on which the object will be placed (this could be a desk or a virtual exhibit on a stand or the wall of a meeting room). The object then appears on the display of the mobile device.

Markerless AR Example
The app as platform for AR content

The app as a platform for AR content

All that is needed to access AR content is an app on the smartphone or tablet; whether this is done online or offline simply depends on the data volume.

WACKER AR calendar hot air balloon

If you want to convince your customers, partners or employees of the benefits of your brand or product, you need to put forward strong arguments – selling points that also supply visual details.

AR is fun

The initial approach – AR is fun

The fun factor is part of the package: to accept the technology, AR users must start by getting familiar with the various possibilities, interacting with the device experimentally and experiencing the technology for themselves. Moving and manipulating objects or placing new ones, accessing films and animations ... it’s called gamification, and it’s all about having fun!

WACKER AR Calendar Tukan
Teaching, learning and training with AR

Education – teaching, learning and training with AR

Digital education becomes clearer and more tangible. Processes are animated and superimposed onto the real-life object; users trigger actions and set the pace.

Teaching, learning and training with AR
AR expands operating guides and assembly instructions

Maintenance support – AR expands operating guides and assembly instructions

What kind of oil should I refill? Where is the hydraulic power unit? What torque is needed to tighten a screw? Virtual maintenance and repair tips can be accessed on site, directly on the machine or component, for example.

AR expands operating guides and assembly instructions
Impress your clients with AR

Convincing arguments – impress your clients with AR

Present selling points that surprise and convince: AR makes the invisible visible and offers brand new insights into products. Machinery and components become transparent, parts are labelled, and X-ray views of complex objects are displayed. By accessing these selling points for themselves, customers are motivated to make contact.

Impress your clients with AR
AR assists orientation

Navigating – AR assists orientation

Whether used for a factory tour, warehousing or just to show directions, AR makes it easy to find your way in the real world.

AR assists orientation
3D objects

Using 3D objects – the classic application

Brochure images become three-dimensional, for example, by means of 3D models prepared from design data or newly created 3D objects.

3d objects

Using films – providing a link to reality

Integrating film material makes it possible to present information in a more compact and vivid way.

3D animations

Using 3D animations – placing the presented object in a usage context

Linear animations are used to clarify complex processes.

Texts, labels, icons and symbols

Using texts, labels, icons and symbols

Microtexts and -graphics provide orientation and assistance and illustrate the immediate environment of the user.

AR marker
Augmented Reality (AR)

Augmented reality (AR)

The user remains anchored in the real world, acquiring additional digital information through mobile devices.

More on our project pages:

Virtual Reality (VR)

Virtual Reality (VR)

The virtual world and the real world are strictly separate. The user wears a VR headset that covers their field of vision completely and immerses them in a virtual world – a parallel universe in 360 degrees.

More on our project pages:

Mixed Reality (MR)

Mixed Reality (MR)

This is a combination of AR and VR. Microsoft coined this term specifically for their HoloLens headset. The headset enables natural perception of the real environment while visualising virtual 3D objects, texts, images, films and animations.

More on our project pages:


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