Acknowledging diversity
Regional sites for WACKER Chemie AG
WACKER is a globally operating company with offices in all the important economic regions. Proximity to customers and an understanding of how each regional market works are crucial to commercial success.
Given the importance of an international web presence, the company is offering its customers and partners region-specific sites with exciting local topics, informative data and facts, personal stories told by employees and all the latest news.
Strategy
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Communication consulting
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Project management
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Campaign planning
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Production
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Conception
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Longcopy/shortcopy
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Storytelling
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Web design
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Customer
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WACKER
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Chemistry
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We are currently in the process of revising the regional sites for China and the Middle East & Africa. South Korea, South East Asia and India are already in the pipeline.
The aim and the challenge is to reflect the strong market position of the regions and their significance to Wacker Chemie AG both in visual terms and in terms of content.
People and their stories
Dubai – a hub in the Middle East & Africa
In conversation with the employees on-site
Technical competence centres offer the best support
Targeted appeal
Visitors can access information on local topics via a traditional landing page.
The photo material used is always relevant to the region and symbolises the values of the cultural group.The audience is addressed through words and images – this is well received by both local customers and partners in equal measure.
Integrating content
We’re not only in charge of setting up the regional sites, we’re also actively involved in content creation. For example, we create image, audio and video material, conduct interviews with employees on-site, and from that develop editorial and film-related contributions for the website.
Success stories offering an insight into local work.
From single content
to multi-channel content
In addition, we process text and photo material obtained in this way to make it suitable for the customer to use on their own channels – whether on social media platforms such as Twitter and LinkedIn, or for the online marketing tool eCard.
All from a single source and without any wasted coverage.
Want to find out more about Wacker Chemie AG’s regional sites?
Just take a look...
WACKER Global