High-end brochures

for high-end machines from Plasser & Theurer

A Plasser & Theurer tamping machine on rails

Which track laying machine will it be?

A tamping machine perhaps? Or are you focussing more on tracks and switches? Do you prefer tamping two or three sleepers simultaneously? And maybe you want to add some E3 Technology?

One thing is certain: Plasser & Theurer offers you exactly the right machine to suit your needs. Thanks to the new series of brochures, Plasser now has the right marketing tool to help you make your choice. Inspired by high-end car brochures, you’ll also enjoy an impressive visual experience.

Strategy

  • Project management
  • Communication consulting
  • ...

Production

  • Conception
  • Print design
  • Longcopy/shortcopy
  • Reporting
  • ...

Customer

  • Plasser & Theurer
  • Engineering
  • ...

ONE CONCEPT FOR ALL

Powerful images and detailed information

Plasser & Theurer product brochure
An open Plasser & Theurer product brochure
An open Plasser & Theurer product brochure

THE CONTENT AND FORM NEED TO

speak the same language

An initial pilot brochure for the Unimat 09-4x4/4S series was created back in 2018. Our layout and content concept scored and has been the basis for a whole series of brochures since. A 74-pager emerged in 2020 for the 09-X series. The next publication deals with switch handling with the UNIMAT 08/4S series and is currently a work in progress.

THE CONTENT AND FORM NEED TO

speak the same language

The wording underpins the sales angle. We worked closely with Plasser & Theurer to compile, edit and give a final polish to all the texts. The principle: from the general to the specific, from key facts to technological details. The main focus here was the information content and benefits to the target group.

Technical data sheets – designed as inserts – complement the brochure.

Machine part from a Plasser & Theurer machine

Impressive combination

Photomontage & 3D renderings

We use photoshoots organised by Plasser & Theurer as the basis for further processing of the high-quality image material.

Extremely authentic: The photoshoots take place directly on-site – worldwide!

Graphical display of the inner workings of a Plasser & Theurer machine

Impressive combination

Photomontage & 3D renderings

All background themes and large-format photos are deliberately tailored to the specific regional milieu of the target group and 3D renderings created by ENOVA Engineering are edited into the real-life photos.

HIGHLY CLASSY

Cool visual aesthetics

Our graphics team provides the finishing touches to the overall design: Visual elements create a cool aesthetics with strong contrasts and a dramatic and exciting effect.

HIGHLY CLASSY

Cool visual aesthetics

The viewer’s eye is purposefully led to the topical highlight of the image.

A HAPTIC DELIGHT

Touching absolutely permitted

Both the choice of landscape format – showing the side view and width of the machines – and the special uncoated paper ensure a unique haptic experience.

contact

stodt GmbH
Schanzenstraße 35
51063 Cologne, Germany

Fon: +49 221 222514-30
Fax: +49 221 222514-50
Mail: info@stodt.de

business hours
Mon. – Thu.: 8:30 a.m. – 5:00 p.m.
Fri.: 8:30 a.m. – 4:00 p.m.

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