High-end brochures
for high-end machines from Plasser & Theurer
Strategy
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Project management
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Communication consulting
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Production
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Conception
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Print design
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Longcopy/shortcopy
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Reporting
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Customer
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Plasser & Theurer
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Engineering
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One concept for all
Powerful images and detailed information
The content and form need to
speak the same language
An initial pilot brochure for the Unimat 09-4x4/4S series was created back in 2018. Our layout and content concept scored and has been the basis for a whole series of brochures since. A 74-pager emerged in 2020 for the 09-X series. The next publication deals with switch handling with the UNIMAT 08/4S series and is currently a work in progress.
The content and form need to
speak the same language
The wording underpins the sales angle. We worked closely with Plasser & Theurer to compile, edit and give a final polish to all the texts. The principle: from the general to the specific, from key facts to technological details. The main focus here was the information content and benefits to the target group.
Technical data sheets – designed as inserts – complement the brochure.
Impressive combination
Photomontage & 3D renderings
We use photoshoots organised by Plasser & Theurer as the basis for further processing of the high-quality image material.
Extremely authentic: The photoshoots take place directly on-site – worldwide!
Impressive combination
Photomontage & 3D renderings
All background themes and large-format photos are deliberately tailored to the specific regional milieu of the target group and 3D renderings created by ENOVA Engineering are edited into the real-life photos.
Highly classy
Cool visual aesthetics
Our graphics team provides the finishing touches to the overall design: Visual elements create a cool aesthetics with strong contrasts and a dramatic and exciting effect.
Highly classy
Cool visual aesthetics
The viewer’s eye is purposefully led to the topical highlight of the image.
A haptic delight
Touching absolutely permitted
Both the choice of landscape format – showing the side view and width of the machines – and the special uncoated paper ensure a unique haptic experience.
