Wirtgen Group Customer Support
Successful sales need to be well planned!
The spare parts business is a seriously competitive segment. Time for a rethink and forging new paths – most definitely! A concept has been developed and implemented together with us. Very successfully.
Strategy
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Project management
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Campaign planning
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Production
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Conception
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Longcopy/shortcopy
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Print design
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Translation management
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Customer
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Wirtgen GmbH
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Engineering
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Example – discount campaigns. In general, for limited periods and calculated very tightly. Branches expect the main office to respond to their queries on concrete promotional measures without delay. A discount flyer should be individual and produced quickly with minimal preparation on the part of the branch and not a lot of time allocated to such tasks. How should things proceed?
The idea: to establish a lean process to minimise work by the branch, one which involves reasonable costs, a well-structured workflow and, in terms of design and print, can be managed in an efficient manner. The plan has worked: From digital template to individual discount flyer, the whole process now contains only a few steps.
Campaign for pick generation X²
Parts and More compact brochures
Winter promotion flyer
Dispatch of spare parts
