WIRTGEN GROUP Customer Support

Successful sales need to be well planned!

Visual of the campaign for pick generation X² from WIRTGEN

The spare parts business is a seriously competitive segment. Time for a rethink and forging new paths – most definitely! A concept has been developed and implemented together with us. Very successfully.

Strategy

  • Project management
  • Campaign planning
  • ...

Production

  • Conception
  • Longcopy/shortcopy
  • Print design
  • Translation management
  • ...

Customer

  • Wirtgen GmbH
  • Engineering
  • ...
The Parts and More catalogue 2020
Image of an open Parts and More catalogue
Page open and back of the Parts and More catalogue

500 pages in 9 languages over a period of 15 years. No question, we’ve grown very fond of the spare parts catalogue. Year after year, the workflow has been refined and successively made more efficient. Flyers, product brochures, online presence – these, too, are part of the Parts and More family and also bear the stodt signature. That’s the basis, the material, also used by WIRTGEN branches.

That’s it? Not by a long chalk. Only targeted measures lead to success.

Promotion flyer for spare parts of the WIRTGEN GROUP – cover

Example – discount campaigns. In general, for limited periods and calculated very tightly. Branches expect the main office to respond to their queries on concrete promotional measures without delay. A discount flyer should be individual and produced quickly with minimal preparation on the part of the branch and not a lot of time allocated to such tasks. How should things proceed?

Open promotion flyer for spare parts of the WIRTGEN GROUP

The idea: to establish a lean process to minimise work by the branch, one which involves reasonable costs, a well-structured workflow and, in terms of design and print, can be managed in an efficient manner. The plan has worked: From digital template to individual discount flyer, the whole process now contains only a few steps.

Campaign for pick generation X²

Parts and More compact brochures

Parts and More compact brochures

Winter promotion flyer

Excerpts from the winter promotion

Dispatch of spare parts

Package for dispatch of spare parts with employee in the background

contact

stodt GmbH
Schanzenstraße 35
51063 Cologne, Germany

Fon: +49 221 222514-30
Fax: +49 221 222514-50
Mail: info@stodt.de

business hours
Mon. – Thu.: 8:30 a.m. – 5:00 p.m.
Fri.: 8:30 a.m. – 4:00 p.m.

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