The WIRTGEN GROUP user magazine

A fresh design and strong teamwork

Decorative picture featuring motorways from the RoadNews magazine

The five product brands of the WIRTGEN GROUP cover the entire process chain of road construction. Each one specialises in certain industry segments and together they offer their customers optimised solutions. RoadNews, the cross-brand user magazine, provides insights into everyday life on a construction site, gives information about new technologies and offers valuable practical tips.

Strategy

  • Project management
  • Brand identity
  • Brand storytelling
  • ...

Production

  • Print design
  • Reporting
  • Story
  • ...

Customer

  • WIRTGEN GROUP
  • Engineering
  • ...
An open RoadNews issue

Two international versions annually, plus two Chinese versions, two English versions for the U.S. and two additional supplements for the Indian language region – that’s a lot of material. Which is why we were all the more pleased to be awarded the contract for redesigning the magazine and all of its 60-or-so pages. A feast for our designers and editors.

A look inside a RoadNews issue
A look inside a RoadNews issue
A look inside a RoadNews issue
A look inside a RoadNews issue
A look inside a RoadNews issue

Printed brochures – No problem for us.

The use of icons created a tidy, clear and expressive composition. To add to this, we used large-format pictures and well-targeted graphic elements in a harmonious colour scheme. And more... descriptive texts, well-researched content – we can do all that. Not least thanks to the years of WIRTGEN GROUP partnership and the close collaboration with the teams of the individual product brands.

The printed product and coloured strips

The challenge for us lay elsewhere. The scenario: 5 product brands are involved, 60 pages are available and everyone wants to inject their own content. A group of x people come together at the regular editorial meetings under the leadership of the VÖGELE marketing team, plus agency staff, language representatives – all of them involved in the discussion and each with their own wishes and priorities. That also applies to the workflow in the approval process. Keeping everything under control so that constructive teamwork may ensue and at the same time, keeping track of time and costs and ensuring that repeated correction loops stay within acceptable limits is no easy task. But it’s one that’s doable. The result proves it.

contact

stodt GmbH
Schanzenstraße 35
51063 Cologne, Germany

Fon: +49 221 222514-30
Fax: +49 221 222514-50
Mail: info@stodt.de

business hours
Mon. – Thu.: 8:30 a.m. – 5:00 p.m.
Fri.: 8:30 a.m. – 4:00 p.m.

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